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Netflix subs continue to rise amidst its password-sharing crackdown.
According to data from analytics company Antenna, Netflix added 2.6 million subscribers in July, which it says is “elevated compared to normal.”
That’s still less than the spike in subscribers Netflix saw in June, but comes as yet another sign that Netflix’s paid-sharing rollout is actually working. Last month, Netflix said the password-sharing crackdown resulted in more signups than cancellations.
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