From today’s announcement:
The sale will include a talented team of employees, a content library of nearly 6,500 titles, active productions for non-Hasbro owned IP like The Rookie, Yellowjackets and Naked and Afraid franchises, and the eOne unscripted business, which will include rights for certain Hasbro-based shows like Play-Doh Squished.
And as Hasbro CEO Chris Cocks explained in March on Decoder, the IP that’s staying is the stuff that leads to selling more toys:
...it’s natural that we would have entertainment and help to execute entertainment for Transformers. We want to make sure that we retain those capabilities, whether it’s live-action movies or kids’ animated TV shows.
Naked and Afraid, the reality TV show, is probably not going to do an action figure, at least not one that would ship at Walmart. Mrs. Harris Goes to Paris Monopoly is probably not going to be a huge business opportunity for that.
