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Etsy really wants sales to happen on-platform.
The marketplace is introducing a new initiative called Share & Save — essentially an affiliate program that saves Etsy sellers a bit of money. When a merchant makes a sale via their personalized link, Etsy will knock off 4 percent of the order total from what they owe in fees.
Many Etsy merchants sell products on multiple sites. The small discount could incentivize sellers to drive traffic to their Etsy storefront instead of to other platforms.
Introducing Etsy Share & Save
[Etsy News]
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