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CNET’s parent company is reportedly looking to sell.
Under ownership of private equity-backed marketing firm Red Ventures, CNET secretly published AI-generated articles, pushed journalists to be more favorable to advertisers, and laid off dozens of staffers. Workers unionized in May, citing the company’s use of AI and a need for editorial independence.
Now Axios is reporting that Red Ventures is looking for a buyer. Red Ventures acquired CNET in 2020 and owns a slew of other websites including Bankrate, Healthline, and The Points Guy.
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