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The Atari-themed hotel dream isn’t over yet.
Nearly four years ago, Atari announced a licensing deal that would allow a company called GSD Group to build Atari-themed hotels with “immersive” VR / AR experiences and esports venues — and we haven’t heard much since.
But now the Las Vegas Review-Journal says Atari Hotel is “in talks with land partners for potential Las Vegas sites” and that a “series of project announcements” is coming in the first half of this year. I’m looking forward to seeing if the brand can follow through on all of its lofty promises.
Image: Atari Hotels
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