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The FTC bans another data broker from selling your location data.
Not only did InMarket Media sell precise location data without asking users for their consent, the data broker didn’t inform the third-party apps using its SDK, the FTC found.
The company’s shopping apps CheckPoints and ListEase requested user location to dole out things like rewards points or reminders — but also secretly used the data for targeted ads.
The regulator recently issued a similar ban on Outlogic.
FTC Order Will Ban InMarket from Selling Precise Consumer Location Data
[Federal Trade Commission]
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