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Etsy will give shoppers AI gift suggestions.
The company’s new Gift Mode feature asks shoppers a few questions about the gift recipient and then uses AI and human editorial reviews to recommend products.
Tim Holley, VP of product, says the suggestions are based on Etsy’s systems that power things like search and recommendations, and give preference to items “predicted to be high quality” with good customer service. The gift section could be a lucrative space for sellers — Etsy today also published a guide for how merchants can optimize their products for Gift Mode.
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