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Here’s why Netflix is holding off on a Vision Pro app.
In an interview with Stratechery, Netflix co-CEO Greg Peters says the company wants to “see where things go with the Vision Pro:”
We have to be careful about making sure that we’re not investing in places that are not really yielding a return... Certainly we’re always in discussions with Apple to try and figure that out but right now, the device is so subscale that it’s not really particularly relevant to most of our members.
Netflix’s iPad app won’t work with the Vision Pro, either, which means users will have to access it in a web browser.
An Interview with Netflix co-CEO Greg Peters About Strategy and Execution
[Stratechery by Ben Thompson]
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