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The TikTok Shop is going to take a bigger cut from sellers.
Starting April 1st, TikTok will raise seller fees from two to six percent, reports The Information, before raising them to eight percent on many items on July 1st while still taking a lower cut of pricier products like electronics.
In some segments, TikTok’s new fees remain lower than Amazon’s, which are also dropping as both face competition from cheap outlets like Shein and Temu. The report also cites a source saying the TikTok Shop’s seller subsidies are being cut back after it lost about $500 million last year.
TikTok Shop Hikes Seller Fees, Axes Subsidies
[The Information]
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