M
TikTok is one step closer to just being QVC.
The company is building livestreaming studios in cities including Los Angeles, according to The Information. Influencers will then stream and sell products to their followers from the TikTok studios.
TikTok’s future is increasingly looking like an endless digital shopping mall: in an effort to cram more shopping links into content, the company is testing a feature that automatically identifies items in a video and prompts viewers to buy them.
TikTok Plans Los Angeles Live Studios to Boost Shopping Sales
[The Information]
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