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The Messenger is reportedly shutting down after less than a year.
The New York Times reports that the outlet will stop publishing, though it’s unclear when that will happen. The Messenger hired 300 people and was aiming to generate $50 million this year. Despite the initial hiring spree, the outlet struggled to build dedicated readers:
The Messenger’s fatal flaw was over-relying on tech companies like Google and Meta for its readership instead of engaging directly with its audience through newsletters and in-person events, said S. Mitra Kalita, founder of Epicenter-NYC and URL Media.
“The Messenger was built off expertise of an internet that no longer exists,” said Ms. Kalita. “Facebook was not going to surface its links no matter how clickable those headlines were.”
The Messenger to Close After Less Than a Year
[The New York Times]
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