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This EV startup tried to follow Tesla’s sales playbook, but it didn’t work out.
Direct-to-consumer vehicle sales over old school dealers seemed like the future, especially after Tesla has shown it to be so fruitful. But not every company has been able to replicate Tesla’s success. Case in point: Fisker announced today that it would be pivoting from DTC sales to a dealership model, citing high costs and a lack of physical stores. Brick and mortar is back, baby!
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