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Curated playlists aren’t what they used to be.
Playlists like Spotify’s RapCaviar were once a path to a hit song, and the curators in charge of them were key influencers in the music industry. That era appears to be on its way out.
Streams originating from top playlists are down anywhere from 30 to 60 percent as Spotify pushes listeners towards algorithm-powered personalized recommendations. Some playlists previously created by humans have been replaced with algorithmic versions, like Indie Pop and Housewerk.
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