Ford is slashing prices on its hands free driver assist feature – Breaking News & Latest Updates 2026
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Andrew J. Hawkins
Ford is slashing prices on its hands-free driver assist feature.

An annual subscription to BlueCruise will now cost $495, down from $800, while a monthly subscription is reduced to $49.99 from $75. Ford’s also offering a new one-time payment for BlueCruise at $2,495, or a one-year purchase of $495 — for those that are ready to fully embrace the hands-free lifestyle.

Ford BlueCruise
How much would you pay for hands-free driving?
Screenshot: Ford
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