Sansui’s new 55-inch 4K OLED is just $799

Last week, Sansui debuted a new 4K 120Hz 55-inch OLED TV (S55VOUG) that’s available now for between $799 and $899 “depending on retailer promotions.”

The new OLED’s list price is the higher of those two amounts, Elitelux and Sansui Senior VP of Marketing Victor Elmann told The Verge in an email. (You can find it at Micro Center for the lower price right now.) The TV seems to have only launched in the US, as What HiFi? notes.

Either is quite a launch price, considering that a “cheap” OLED is normally priced over $1,000 outside of temporary discounts. Sharp released a Roku TV with similar specs at $1,499.99 last year, and LG’s B4 launched at $1,699. Sansui’s TV sits more in the budget range of some Mini-LEDs like the 55-inch Hisense U7.

Sansui’s OLED runs Google TV and has four HDMI ports, two of which are HDMI 2.1, and one of which supports eARC, according to a specs sheet Elmann shared with us. It sports gamer-centric features like variable refresh rate and auto low latency mode as well, Elmann told us. Finally, the TV has two built-in speakers (including a subwoofer!) and supports both Dolby Vision and Dolby Atmos.

Then there’s the karaoke mode, which Sansui says “removes vocals from YouTube videos in real-time.” It appears as though that includes putting lyrics on the screen, at least judging from Sansui’s video above. It’s a neat bonus that sounds similar to Apple Music Sing on an Apple TV. If the feature doesn’t work all that well, you’ve still got a cheap OLED, and there are countless karaoke versions of songs on YouTube.

Sansui writes in its announcement that other retailers, including Amazon and Walmart, will carry its new OLED TV. At the moment, Newegg is seemingly the only other place it’s available, priced at $899.99.

Update October 7th: Added specs and pricing confirmation from Elitelux / Sansui Senior VP of Marketing Victor Elmann.