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Code red: Mountain Dew has a new logo.
PepsiCo’s Mountain Dew is switching over to a new, retro-style logo starting in May 2025, replacing the pointy “Mtn Dew” branding it’s used for about 15 years, the company shared with The Verge in an email.
I still prefer the logo from the real sugar-containing Mountain Dew Throwback (remember?), but it’ll... dew. Here’s a look at the logo’s changes over time.
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