“We are rebalancing ranking to prioritize content from people you follow, which will mean less recommended content from accounts you don’t follow and more posts from the accounts you do starting today,” Threads boss Adam Mosseri announced on Thursday.
Threads’ algorithm will focus more on the people you follow
As Bluesky’s user numbers continue to rise, Instagram boss Adam Mosseri says Threads will change its For You page to show fewer posts from accounts you don’t follow.
As Bluesky’s user numbers continue to rise, Instagram boss Adam Mosseri says Threads will change its For You page to show fewer posts from accounts you don’t follow.
Illustration: The Verge
is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme.
This is another significant change to Threads since many people started flocking to Bluesky. It lets people default to seeing their Following feed when they open the app and offers lots of customizability, including custom feeds. Threads just yesterday rolled out its take on custom feeds less than a week after it started testing them.
The change could make the For You feed include more accounts you care about, but we’ll have to wait and see if the update addresses the problem of the feed surfacing posts that are very old and no longer timely. You still can’t leave Threads in the Following feed, though.
It also means that creators should expect “unconnected reach” to go down but “connected reach” to go up, Mosseri says.
Bluesky just crossed 21 million users; it was at 15 million users as of November 13th. Threads is still much larger than Bluesky, though, and last week, Mosseri said it had already added 15 million signups in November alone.
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