Artist and designer Jose Wong has turned Apple’s running shoe emoji into a real sneaker that’s now available through their website in sizes ranging from five to 12. The Shoe 1, released through Wong’s ABCD brand, will set you back $219.90 for a pair, with shipping expected to start in about a week.
You can now wear Apple’s running shoe emoji
Designer Jose Wong’s Shoe 1 is available now for $219.90 and includes Apple-inspired packaging.
Designer Jose Wong’s Shoe 1 is available now for $219.90 and includes Apple-inspired packaging.
is a senior reporter who’s been covering and reviewing the latest gadgets and tech since 2006, but has loved all things electronic since he was a kid.
The shoes feature an upper section made of full-grain nubuck leather combined with mesh for breathability, while the midsole and heel are made from lightweight EVA foam paired with a polyurethane rim to deliver a mix of comfort and “all-day support.”
Image: Jose Wong and Image: Apple
The Shoe 1’s rubber outsole is made using five percent recycled rubber, and the foam insoles inside feature an electronics print that references an A(BCD)5 processor — a nod to the A series chips Apple uses in its mobile devices.
Even the Shoe 1’s shoe box was inspired by the minimalist design of Apple’s own packaging. And if the Shoe 1, and Apple’s running shoe emoji, feel oddly familiar, it’s because their designs are similar to the silhouette of the New Balance 574 sneaker that was first introduced in 1988. Although Steve Jobs was known for wearing New Balance sneakers, he was most often seen in the brand’s 991 and 992 designs.
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
