Siriusxm is cutting costs again and refocusing on cars over streaming – Breaking News & Latest Updates 2026
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Richard Lawler
SiriusXM is cutting costs again and refocusing on cars over streaming.

Last year, Joseph Inzerillo announced SiriusXM’s new logo (below) and plan to conquer new audiences. Now he’s out, as the company cuts spending on marketing to “high-churn” streaming audiences with plans to cut an additional $200 million in annual costs.

CEO Jennifer Witz announced it’s “doubling down” on automotive customers, using streaming as a companion in the app and in Teslas.

It says “SiriusXM” with a star hollowed out inside the first S.
Image: SiriusXM
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