The latest shot on iphone video goes behind the scenes of ushers halftime show – Breaking News & Latest Updates 2026
Skip to main content
The homepageThe VergeThe Verge logo.
The homepageThe VergeThe Verge logo.

Super Bowl 2024: the biggest movie trailers and ads

See all Stories

Posted
W
Youtube
Wes Davis
The latest Shot on iPhone video goes behind the scenes of Usher’s halftime show.

As usual, Apple does a bang-up job making its “Shot on iPhone” footage look great in this short behind-the-scenes documentary for Usher’s Apple Music-sponsored Super Bowl 2024 halftime performance.

I think my favorite part is the revelation that they used leaf blowers to make that red sheet fly behind Alicia Keys (well, during rehearsals, at least).

Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
Comments
Loading comments
Getting the conversation ready...

Most Popular

Most Popular
  1. Microsoft brings Xbox back, scraps Microsoft Gaming
  2. You’re about to feel the AI money squeeze
  3. Microsoft launches ‘vibe working’ in Word, Excel, and PowerPoint
  4. Microsoft offers voluntary retirement to long-serving employees
  5. THE PEOPLE DO NOT YEARN FOR AUTOMATION
    Video

More in News

Meta is laying off 10 percent of its staffMeta is laying off 10 percent of its staff
‘We Are Xbox’: read the memo defining Microsoft’s gaming future‘We Are Xbox’: read the memo defining Microsoft’s gaming future
OpenAI says its new GPT-5.5 model is more efficient and better at codingOpenAI says its new GPT-5.5 model is more efficient and better at coding
Ikea’s new inflatable chair doesn’t look like an inflatable chairIkea’s new inflatable chair doesn’t look like an inflatable chair
Microsoft offers voluntary retirement to long-serving employeesMicrosoft offers voluntary retirement to long-serving employees
DJI’s new Lito Series beginner drones start at less than $400DJI’s new Lito Series beginner drones start at less than $400

Top Stories