Nielsen stats show youtube and netflix dominating us tv streaming – Breaking News & Latest Updates 2026
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Nielsen stats show YouTube and Netflix dominating US TV streaming.

YouTube was the most-watched streaming option over the past 12 months, according to data from Nielsen. In January, YouTube accounted for 8.6 percent of usage in the US, followed by Netflix at 7.9 percent. That’s more than the next eight services combined.

Separately, YouTube says users around the world watched over 1 billion hours of content on the site’s TV app every day, while creators saw a 400 percent increase in watch time on TVs.

Image: Nielsen
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