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The Gray Lady is working on a generative AI tool for advertisers.
The New York Times ad team is testing an internal generative AI chatbot that will recommend the best placement for ad campaigns and target niche audiences, reports Axios.
For example, a car company looking to position itself as family-friendly might use the tool to align some of its messages with articles about technology and others to pet owners across the Times’ site and app.
Axios says the paper is “broadly” investigating AI use cases, despite suing OpenAI and Microsoft for copyright infringement, and the Times recently announced it is building a team to explore the use of generative AI on the editorial side.
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