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TikTok music features are expanding.
Users in more than 160 new countries will be able to add music they find on TikTok to their streaming platform of choice, TikTok announced today. The “add to music app” feature launched in the US in November, integrating platforms like Spotify and Apple Music with the video app.
Music discovery is huge on TikTok, but the relationship between labels and the tech company are tenuous: earlier this month UMG pulled its entire catalogue from TikTok, including Taylor Swift and Drake, due to disagreements on compensation.
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