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Google is giving advertisers more control over where their ads go.
Last year, a report from Adalytics found that Google had been placing search ads on questionable websites (something Google refutes). But now, it seems like Google is responding to these concerns.
In a statement to The Verge, Google spokesperson Farrell Sklerov says the company “decided to unify our brand suitability preferences so that account level placement exclusions will apply to the Search partner network, in addition to YouTube and Display” ads. That means advertisers should get the ability to exclude certain websites from search ad campaigns.
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