The G4, which offers the very best and brightest picture quality that LG is capable of, starts at $2,499 for the 55-inch size and goes up to $24,999 for a 97-inch model. As usual, I expect most people will stick with the C4 series, which includes more modest brightness improvements at prices that won’t break the bank — especially once sales kick in.

Stay tuned for deeper impressions of LG’s new TVs in the next couple weeks.