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Behind the Apple Car boondoggle.
This NYT dive into Apple’s doomed project shows leadership changes switched focus between autonomy and EVs (and back again) and explains Cook greenlit the project partly to prevent an “exodus” of engineers to Tesla.
It also describes a Humane-like 2015 concept demo with Jony Ive and Tim Cook pretending to ride in a car while a voice actor read off things Siri might say about restaurants they imagined passing. And that tech could live on — as part of research into “A.I.-powered AirPods with cameras, robot assistants and augmented reality”
Behind Apple’s Doomed Car Project: False Starts and Wrong Turns
[The New York Times]
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