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The FTC gets to keep fighting a company that quietly sells your location data.
Ars Technica reports that a federal judge won’t dismiss the case against Kochava. The lawsuit alleges that the app analytics firm lets advertisers track customers’ names, addresses, and specific geolocation information.
Kochava says its sales are legally compliant and it can’t be held responsible for bad-faith actors, even after the FTC used examples from similar cases to demonstrate how easily someone could trace your steps to sensitive venues like abortion clinics or religious halls.
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