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Google is starting to roll out AI answers in search results — even if you haven’t opted-in.
this is an experience on a “subset of queries, on a small percentage of search traffic in the U.S.,” a Google spokesperson told Search Engine Land.
Last year, we wrote about the AI takeover of Google Search and how Google wants you to forget the 10 blue links — but back then, it was opt-in. Just this week, Google’s head of AI search became the company’s head of search, period.
Google starts testing AI overviews from SGE in main Google search interface
[Search Engine Land]
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