S
Google is starting to roll out AI answers in search results — even if you haven’t opted-in.
this is an experience on a “subset of queries, on a small percentage of search traffic in the U.S.,” a Google spokesperson told Search Engine Land.
Last year, we wrote about the AI takeover of Google Search and how Google wants you to forget the 10 blue links — but back then, it was opt-in. Just this week, Google’s head of AI search became the company’s head of search, period.
Google starts testing AI overviews from SGE in main Google search interface
[Search Engine Land]
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
Loading comments
Getting the conversation ready...
Most Popular
Most Popular











