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BBC will stop using AI in Doctor Who promos.
The marketing team for the longtime sci-fi series halted its use of generative AI for Doctor Who marketing emails following complaints, reports Deadline.
As part of a small trial, marketing teams used generative AI technology to help draft some text for two promotional emails and mobile notifications to highlight Doctor Who programming available on the BBC.
We followed all BBC editorial compliance processes and the final text was verified and signed-off by a member of the marketing team before it was sent. We have no plans to do this again to promote Doctor Who.
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