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Amazon’s data shows the massive scale of its counterfeit problem.
The ecommerce giant’s latest brand protection report reveals that it identified, seized, and disposed of over 7 million counterfeit products on its marketplace in 2023. It says it also worked with Chinese authorities to carry out more than 50 “successful raid actions,” which led to the identification and questioning of over 100 counterfeit manufacturers, suppliers, and distributors.
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