Reddit goes public: the latest updates on its IPO
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Marketers are about to infiltrate your favorite subreddits.
Ahead of its IPO, Reddit announced a set of tools for businesses that want to be more active on the platform — including the ability to see which subreddits are mentioning a brand. For businesses, Reddit says it’s a way to “establish and grow a meaningful organic presence on Reddit.” In other words: the brands are coming.
Image: Reddit
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