From ChatGPT to Gemini: how AI is rewriting the internet
See all Stories
E
Perplexity will try a form of ads on its AI search platform.
Perplexity’s chief business officer Dmitry Shevelenko tells Adweek the company is considering adding sponsored suggested questions to its platform. If users continue to search for more information on the same topic, Perplexity could start serving up suggested queries from brands. Shevelenko said the feature will be coming this year.
AI-powered search platforms like Perplexity are trying to compete with Google, but they still need to figure out a search business model that works.
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
Loading comments
Getting the conversation ready...
