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That “podcast guest” hawking a product in your feed? Could be a paid actor!
Verge alum Ashley Carman, for Bloomberg:
In reality, these clips aren’t coming from podcasts. In fact, Wolfe is being paid $195 for each of these one-minute advertisements designed to look like a podcast. On the freelance service website Fiverr, where he sells his service to brands, Wolfe claims: “I will make a ugc podcast video ad,” or a user-generated content ad, using the client’s own script to talk about the product.
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