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TikTok is paying users in France 38 cents to spend an hour on its platform.
It hopes to recruit more EU users through a new rewards app called TikTok Lite that offers cash incentives.
Le Monde gives us a first look at the app where users earn “coins” for their activities on TikTok. A daily target of 3,600 coins (or €0.36 or $0.38) is reportedly equal to an hour of consuming content. Liking three videos? 150 coins.
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