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Would you buy toothpaste on Shein?
The e-comm giant is betting you might. Shein, mostly known for its bargain bin fashion items, is now looking to sell more household items from established brands like Colgate-Palmolive or Hasbro. It’s part of a strategy to challenge Amazon as Shein looks to IPO later this year.
Shein Wants to Sell Skincare, Toothpaste and Toys, Too
[The Business of Fashion]
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