From ChatGPT to Gemini: how AI is rewriting the internet
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Leaked OpenAI slide deck reveals how it’s wooing publishers.
According to Adweek, OpenAI’s incentives for publishers include financial compensation as well as:
...priority placement and “richer brand expression” in chat conversations, and their content benefits from more prominent link treatments.
In exchange, OpenAI gets training data and a license to display info with attribution and links. OpenAI has struck deals with publishers like Axel Springer, The Financial Times, and most recently, People magazine publisher Dotdash Meredith. A comment from OpenAI said Adweek’s report “contains a number of mischaracterizations and outdated information.”
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