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Apple’s AI can make custom emoji and images

Apple Intelligence will let you make silly emoji of your own.

Apple Intelligence will let you make silly emoji of your own.

A photo of Apple’s custom “Genmoji” in iOS 18.
A photo of Apple’s custom “Genmoji” in iOS 18.
Photo: Allison Johnson / The Verge
Jay Peters
is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme.

Apple’s new “Apple Intelligence” AI features will let you make your own custom emoji and images, the company announced at WWDC 2024.

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The custom emoji are called “Genmoji,” and they look like a lot of fun. In one example, during Monday’s keynote, Apple showed how the prompt “smiley relaxing wearing cucumbers” generates a yellow smiley face emoji with cucumbers over its eyes. If you don’t like the initial emoji that Apple makes, you can swipe to pick from a few different options.

The creation of official emoji is a pretty big process, so it’s nice that Apple is offering a way for users to create their own on the fly. (Google also offers a tool for users to create emoji with its Emoji Kitchen.)

There’s also a new “Image Playground” that lets you create images directly within different apps or from the Image Playground app. The examples Apple showed are all pretty cartoony, which could be a way to prevent people from making realistic AI-generated images like the swagged-out pope.

Genmoji and Image Playground will be coming to iOS 18, iPadOS 18, and macOS Sequoia.


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