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The Netflix-ization of Disney.
The Wall Street Journal reports that Disney is trying to make its streaming platforms work and feel more like Netflix. For example:
New features in the works at Disney include a more-personalized algorithm to power content recommendations, customized promotional art for new shows and movies based on subscriber’s tastes and usage history, and emails sent to viewers who stop watching in the middle of a series reminding them to finish, according to people familiar with the matter.
There’s lots more in the full story.
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