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A Netflix bundle with Max or Disney Plus probably won’t happen.
In Netflix’s earnings report today, the streamer says bundling with other services like Disney Plus and Max “limits the benefit” to Netflix:
We haven’t bundled Netflix solely with other streamers like Disney+ or Max because Netflix already operates as a go-to destination for entertainment... This has driven industry leading penetration, engagement and retention for us, which limits the benefit to Netflix of bundling directly with other streamers.
When asked about bundling with competitors on Decoder in June, Netflix co-CEO Greg Peters said “never say never.”
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