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New Balance pays tribute to an iconic ‘80s drum machine.
Used by artists like Run DMC and the Beastie Boys, the Roland TR-808 drum machine’s legacy now lives on in a pair of New Balance sneakers.
Available on August 8th for $119.99, the NB Numeric Tiago Lemos 808, created in collaboration with Brazilian skateboarding legend, Tiago Lemos, feature Roland’s logo stitched on the sneaker’s tongue and include a tiny (non-functional) TR-808 keychain.
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