Meta, Snap, and TikTok have founded a new program called Thrive to help stop the spread of graphic content depicting or encouraging self-harm and suicide. Thrive enables participating companies to share “signals” to alert each other of violating content on their platforms.
Meta, Snap, and TikTok partner to stop the spread of suicide and self-harm content
The companies formed the Thrive program to help stop content that graphically depicts or encourages self-harm and suicide from spreading.
The companies formed the Thrive program to help stop content that graphically depicts or encourages self-harm and suicide from spreading.
Illustration by Nick Barclay / The Verge
Thrive is built in conjunction with the Mental Health Coalition, a charitable organization that says it works to remove the stigma around mental health discussions. Meta says it provides the technical infrastructure behind Thrive that enables “signals to be shared securely.” It uses the same cross-platform signal sharing tech used in the Lantern program, which is designed to help fight child abuse online. Participating companies can share hashes that match the violating media to signal it to each other.
Meta says it’s already made such content harder to find on its platform but that it’s trying to leave room for people to discuss their mental health, suicide, and self-harm stories, as long as they aren’t promoting it or providing graphic descriptions.
According to Meta’s charts, the company takes action on millions of pieces of suicide and self-harm content every quarter. Last quarter, it restored an estimated 25,000 of those posts, most of them after a user appealed.
If you or someone you know is considering suicide or is anxious, depressed, upset, or needs to talk, there are people who want to help.
In the US:
Crisis Text Line: Text HOME to 741-741 from anywhere in the US, at any time, about any type of crisis.
988 Suicide & Crisis Lifeline: Call or text 988 (formerly known as the National Suicide Prevention Lifeline). The original phone number, 1-800-273-TALK (8255), is available as well.
The Trevor Project: Text START to 678-678 or call 1-866-488-7386 at any time to speak to a trained counselor.
Outside the US:
The International Association for Suicide Prevention lists a number of suicide hotlines by country. Click here to find them.
Befrienders Worldwide has a network of crisis helplines active in 48 countries. Click here to find them.
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