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Amazon joins C2PA.
Adobe, Google, Microsoft, Meta, OpenAI, and more are also part of C2PA, which stands for the Coalition for Content Provenance and Authenticity. The C2PA is behind a system to help trace the origins of images, which could be useful for identifying AI fakes, but it’s still in the early stages of adoption.
Amazon Joins the C2PA Steering Committee
[PRNewswire]
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