Walmarts holding a rival fall prime day event – Breaking News & Latest Updates 2026
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Sheena Vasani
Walmart’s holding a rival fall Prime Day event.

The Walmart Holiday Deals event will last longer than Amazon’s two-day Prime Big Deal Days sale, kicking off on October 8th and running through October 13th. It’ll also be open to all, though paid Walmart Plus members will get early access.

Walmart says the deals will include tablets, consoles, and other gadgets from brands like Apple, Samsung, and PlayStation.

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