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Duolingo is the real winner in the TikTok ban.
The language-learning app reports a 216 percent increase in Mandarin learners from the US compared to last year, as over 700,000 users flock to Chinese-language social app RedNote ahead of TikTok’s possible ban. Duolingo is leaning into the marketing moment, using TikTok itself to celebrate its unlikely (and unofficial) partnership with RedNote.
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