TikTok ban: all the news on the app’s shutdown and return in the US
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The trend machine’s swan song.
Amanda Mull at Bloomberg has a nice summary of how consumer culture might change if TikTok exits the US later this month. It’s not just influencers who’d feel the effects — brands pushing products, media covering trends, and businesses relying on the app’s roulette of virality are surely worried.
But would it be the worst thing if we all just slowed down a bit?
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