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More from Streaming keeps getting more expensive: all the latest price hikes

The price of Disney Plus is about to go upThe price of Disney Plus is about to go up
Charles Pulliam-Moore
Paramount Plus is getting yet another price hikeParamount Plus is getting yet another price hike
Charles Pulliam-Moore
Emma Roth
Emma Roth
Max price hike incoming.

Ahead of Warner Bros. Discovery’s earnings report on Thursday, Bloomberg reports that the company may announce more layoffs and raise prices on its Max streaming service, which already costs $9.99 per month with ads.

Emma Roth
Emma Roth
What’s up with all the streaming price hikes?

We’ve written a lot about why the price of streaming services has gone up, but this video from our friends at Vox breaks it all down.

Wes Davis
Wes Davis
In 2023, everyone was shopping around on streaming services.

That’s according to data analytics firm Antenna, which reported that streaming subs grew year-over-year in 2023 — albeit more slowly than previous years — but cancellations were up by 36.2 million versus 2022, and weren’t far behind the number of new subscribers.

That much churn isn’t surprising, given all the rate hikes and crackdowns on password sharing.

A graph showing streaming service growth over four years, from 2019 to 2023.
Growth, yes, but also churn.
Image: Antenna
Netflix is turning into cable TVNetflix is turning into cable TV
Alex Cranz
Emma Roth
Emma Roth
Fubo subscriptions are going up in price.

The live TV streaming service announced this week that it’s raising the price of all its plans by $5 per month, which now sit at:

Pro: $79.99 / month

Elite: $89.99 / month

Premier: $99.99 / month

Ultimate: $104.99 / month

Fubo is also raising the cost of its regional sports fee and Starz add-on by $1. It blames the increase on higher prices from programming partners and says it’s “forced to pass some of that increase on to you.”

Sheena Vasani
Sheena Vasani
Prime members can now “pre-order” the ad-free version of Prime Video before it goes live on January 29th.

Yeah, we’re still wrapping our heads around the point of this as well — Amazon’s not exactly offering any preorder incentives like, say, a deal here — but here’s a random preorder link nevertheless.

That’s one pricey subscription

Netflix is at an all-time high. Disney is cracking down on password sharing. And Apple TV Plus has doubled its prices. Will the streaming squeeze ever end?

Emma Roth