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Is ChatGPT just Googling things for you?
As chatbots take a bigger bite out of search and the internet heads toward Google Zero, John Herrman writes, “The era of SEO is over. Say hello to GEO [Generative-engine optimization].”
The experts he spoke to indicated that publishers should focus on quality content to rank highly in AI search, but he also spoke to an ex-Googler who said he’s found evidence that the paid version of ChatGPT is using Google Search -- and he’s not the first one to say that.
SEO Is Dead. Say Hello to GEO.
[nymag.com]
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