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AI is serving up recipes for literal slop and crushing food bloggers.
AI-generated images of food attached to nonsense recipes and Google AI Overview remixes of actual recipes are taking a huge toll on traffic for recipe bloggers. But home cooks are also wasting time and money following recipes that claim to be for cookies but only yield melted pools of cloyingly sweet dough. According to Bloomberg:
An AI-assembled version of [Eb] Gargano’s Christmas cake, for instance, would have people cooking a 6-inch cake for 3 to 4 hours at 320°F (160°C). “You’d end up with charcoal!” she said. Meanwhile, traffic to her turkey recipe is already down 40% year over year.
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