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Amazon tests AI chatbot responses in its search.
As The Information reports, Amazon is considering offering a “hybrid” mode that includes responses from its Rufus chatbot in search results for some products. Rufus can suggest and compare products like shopping modes in ChatGPT and Gemini, but Amazon says it’s more helpful for some products than others, and won’t entirely replace regular search.
Amazon Could Offer ‘Hybrid Mode’ AI Search on Retail Site
[The Information]
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