Amazon tests ai chatbot responses in its search – Breaking News & Latest Updates 2026
Skip to main content
The homepageThe VergeThe Verge logo.
The homepageThe VergeThe Verge logo.
Posted
S
External Link
Stevie Bonifield
Amazon tests AI chatbot responses in its search.

As The Information reports, Amazon is considering offering a “hybrid” mode that includes responses from its Rufus chatbot in search results for some products. Rufus can suggest and compare products like shopping modes in ChatGPT and Gemini, but Amazon says it’s more helpful for some products than others, and won’t entirely replace regular search.

Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
Comments
Loading comments
Getting the conversation ready...

Most Popular

Most Popular
  1. The Apple Watch Series 12 is the start of a new wearable era
  2. OpenAI and Microsoft knew they were starting a ‘doom loop’ for the web
  3. The 2.5-hour AI-generated Odyssey movie is 2.5 hours too long
  4. The iPhone 18 Pro’s big camera update is all about the small gains
    Video
  5. This cartridge-playing Game Boy clone is smaller and cheaper than Analogue’s Pocket

More in AI

Gavin Newsom is pushing for an AI kill switchGavin Newsom is pushing for an AI kill switch
What Hollywood thinks about existential AI warningsWhat Hollywood thinks about existential AI warnings
Security researchers used Claude to help them hack into OpenAISecurity researchers used Claude to help them hack into OpenAI
Flash floods can strike without warning — this new technology could change thatFlash floods can strike without warning — this new technology could change that
The AI Superintelligence SlowdownThe AI Superintelligence Slowdown
Claude Code relaunches Projects to manage multiple AI agents in the cloudClaude Code relaunches Projects to manage multiple AI agents in the cloud

Top Stories