Jay Peters
“Intelligent,” you say?
Sure seems like a big hint from Apple marketing chief Greg Joswiak.
Apple Event
Apple is hosting its big fall event on September 9th, 2025, to announce its latest iPhones and Apple Watches. We’re expecting Apple to unveil the iPhone 17, iPhone 17 Pro, and a brand-new thinner model called the iPhone Air. The big question: Do people want thinner phones? Will it sacrifice battery life? Also on deck: AirPods Pro 3 are possible, and we’ll likely see the Apple Watch Series 11, a new budget Apple Watch SE, and the Apple Watch Ultra 3.
Antonio G. Di Benedetto
Andrew Liszewski
We’re here with the latest on Apple Intelligence, iPhones, Apple Watches, and AirPods.
Verge Staff
Allison Johnson
Quentyn Kennemer
Watch Apple’s “Let Loose” iPad event in under 12 minutes.
We’ve got you covered if you don’t have time to watch the full iPad Pro and iPad Air announcement, which also brought word of a new Apple Pencil Pro and Magic Keyboard.
If you need more info, check here for The Verge’s full coverage.
Allison Johnson
Jess Weatherbed and Wes Davis
Joanna Nelius and Tom Warren
We’re expecting a new iPad Pro, iPad Air, and a few new accessories.
Verge Staff
Wes Davis
If Apple doesn’t announce a new Apple Pencil tomorrow, I’ll eat my hat.
You can erase the logo for the company’s “Let Loose” iPad event (10AM ET tomorrow) at the top of its home page. I can’t seem to erase the whole thing before it switches to new art, though.
Very unsatisfying. 6 / 10.
Quentyn Kennemer
Wes Davis
Richard Lawler
Everything you need to know about Apple’s new M3 MacBook Pro and iMac.
Dan Seifert runs down the news from Monday night’s Scary Fast primetime product event, covering what’s new about these updates to the MacBook Pro and iMac lineup and who should be the most interested in an upgrade. (Anyone who needs that Space Black exterior or someone who is replacing an Apple machine with an Intel processor or the first-gen M1 chip.)
Richard Lawler
Scary fast(er).
Apple’s prime-time product event went by pretty quickly on Monday night, but if you just want the highlights, here’s a 10-minute version with everything you need to know about the new M3 chips, as well as its updated MacBook Pros and iMacs.
Jess Weatherbed
Jay Peters
Apple’s keyboard, trackpad, and mouse still have Lightning ports.
That’s right: despite finally bringing the iPhone over to the world of USB-C, Apple still only sells its Magic Keyboard, Magic Trackpad, and Magic Mouse with Lightning ports. Also, you still have to charge the Magic Mouse from the bottom in 2023.
Wes Davis
Good news, everyone: Apple’s Polishing Cloth supports the new Macs.
Thank goodness! After Apple’s “Scary Fast” (and scary short) event, the Apple Polishing Cloth continues to be the most compatible thing Apple makes.
David Pierce
Nice little “shot on iPhone” flex there at the end.
Boy, that was brisk. And we were left with a fun fact: the whole thing was shot on an iPhone 15 Pro Max! Other than one moment where it looked like Johny Srouji was walking in front of a green screen, it really did look good. Especially in the dark.
Go read all our stories on The Verge, and stay tuned for all of our reviews and hands-on coverage as soon as we’re able to get our hands on these new devices. See you next time! Hopefully in the daytime!
